Mu myaka mike ishize, Spotify yabaye imwe mu mbuga zikomeye zahinduye uburyo abantu bumva umuziki ndetse n’uburyo abahanzi bawukwirakwiza. Kuva yatangira, yahinduye byinshi mu nganda z’umuziki, haba mu kumenyekanisha ibihangano bishya, kwinjiza amafaranga no gufasha abahanzi kugera ku bafana bo hirya no hino ku Isi.
Guhanga udushya mu kumenyekanisha ibihangano
Mbere y'uko Spotify igira igikundiro gikomeye, amaradiyo, abanyamakuru b'umuziki ndetse na ba DJ ni bo ahanini bagenzuraga indirimbo zagombaga kwamamara.
Kuri ubu, Spotify ikoresha algorithm zayo zirimo Discover Weekly na Release Radar zifasha abakoresha kuvumbura indirimbo nshya zishingiye ku byo basanzwe bakunda kumva. Ibi byafashije abahanzi bato n'abakora injyana zitamenyerewe kubona abafana bashya bitabagoye.
Iyi gahunda yatumye umuhanzi adakenera byanze bikunze inkunga y'ibigo bikomeye by'umuziki kugira ngo amenyekane, ahubwo ashobora kugera ku bantu benshi binyuze ku mbuga za streaming.
Guhindura uburyo abahanzi binjiza amafaranga
Ubwo abantu bagendaga bareka kugura CD cyangwa indirimbo ku giti cyazo, Spotify yazanye uburyo bwo kwishyura bushingiye ku mubare w'abumvise indirimbo runaka.
Nubwo amafaranga umuhanzi ahabwa kuri stream imwe aba ari make, akenshi hagati ya $0.003 na $0.005, abahanzi bafite abafana benshi ku rwego mpuzamahanga bashobora kubona amafaranga menshi kandi ahoraho bitewe n'uko indirimbo zabo zikomeza kumvwa.
Ibi byatumye streaming iba imwe mu nkingi zikomeye zinjiriza amafaranga abahanzi bo muri iki gihe.
Kumenya aho abafana baherereye
Binyuze muri gahunda ya Spotify for Artists, abahanzi bashobora kubona amakuru arambuye ku bantu bumva indirimbo zabo.
Ayo makuru arimo ibihugu, imijyi, imyaka ndetse n'ibindi bifasha umuhanzi gusobanukirwa neza isoko rye. Ubu buryo bufasha abahanzi gutegura ibitaramo mu bice bafite abafana benshi, bityo bakongera amafaranga bakura mu bitaramo no mu bindi bikorwa bijyanye n'umuziki.
Podcasts n'ubundi buryo bwo kwinjiza amafaranga
Spotify ntiyibanze gusa ku muziki. Yanabaye urubuga rukomeye rwa Podcasts, bituma abahanzi n'ibyamamare bashobora kuganira n'abafana babo ku buzima bwabo, ibikorwa byabo n'ibindi bibashishikaje.
Ibi byabafunguriye andi mahirwe yo kwagura ibikorwa byabo no kubona andi mafaranga aturutse ku kwamamaza no ku bufatanye n'ibigo bitandukanye.
Ibikunze kunengwa kuri Spotify
Nubwo Spotify yafashije cyane inganda z’umuziki, ntibibura kunengwa. Hari abahanzi bavuga ko amafaranga ahabwa kuri stream imwe ari make cyane, cyane cyane ku bahanzi bato bataragira abafana benshi.
Bamwe bavuga ko nubwo Spotify itanga amahirwe yo kugera ku bantu benshi, inyungu nyinshi zigera ku bahanzi bafite izina rikomeye kurusha abakiri kuzamuka.
Nubwo ibyo binengwa bikomeje kuvugwa, Spotify ikomeje kuba imwe mu mbuga zifite uruhare runini mu buryo abantu bumva umuziki ndetse n’uburyo abahanzi bawugeza ku bafana babo ku Isi yose.