MTN Rwanda yatangiye uburyo bufasha abakiliya gukoresha serivisi z’ibigo kuri Interineti nta 'bundle' bafite

Hari abakiliya benshi bagera ku rubuga rw’ikigo, bagakuramo porogaramu, bakagerageza kwinjira muri serivisi cyangwa kugura igicuruzwa kuri Internet, ariko urugendo rwabo rugahagarara kubera ko nta bundle ya Interineti bafite.

Ibi bishobora gutuma ikigo kidatakaza gusa umuntu wari ugiye kugera kuri serivisi yacyo, ahubwo kigatakaza n’amahirwe yo kumugira umukiliya uhoraho.

Ni muri urwo rwego MTN Rwanda ifite igisubizo cya Sponsored Data, uburyo butuma ibigo bishyurira abakiliya babo Interineti kugira ngo babashe gukoresha serivisi zabyo kuri Internet nta bundle bafite.

Sponsored Data ituma ikigo gishobora gutoranya imbuga za Interineti, porogaramu cyangwa izindi mbuga abakiliya bacyo bakoresha, maze kigafata ikiguzi cya Interineti bakoresha kuri izo serivisi.

Ibi bivuze ko umukiliya ashobora kureba ibicuruzwa, gukoresha serivisi, gukora transaction, kwiga cyangwa kubona amakuru kuri platform runaka, nta bundle ya Interineti afite kandi nta mafaranga ya airtime asabwa.

Ku ruhande rw’umukiliya, serivisi iba yoroshye kandi iboneka ako kanya. Ku ruhande rw’ikigo, bifasha gukuraho imbogamizi ishobora gutuma umukiliya ava ku rubuga atarangije ibyo yari aje gukora.

Ni iki ibi bisobanuye ku bucuruzi?

Muri iki gihe, abakiliya barushaho gushaka serivisi zoroshye, zihuse kandi ziboneka igihe cyose bazikeneye.

Iyo umukiliya asabwe kubanza gushaka amafaranga yo kugura bundle kugira ngo abashe kwinjira muri serivisi, hari igihe ashobora kuyireka burundu. Ariko iyo iyo mbogamizi ikuweho, amahirwe yo gukomeza urugendo rwe kuri platform ariyongera.

'Sponsored Data' ishobora gufasha ibigo:

•         Kongera umubare w’abantu basura imbuga na porogaramu zabyo;

•         Kugabanya abakiliya bacikiriza urugendo mbere yo kurangiza serivisi;

•         Kongera ikoreshwa rya porogaramu n’umubare w’abakoresha buri munsi;

•         Kongera umubare w’abakiliya bakora transactions kuri Internet;

•         Kongera kunyurwa kw’abakiliya;

•         Kubaka ubudahemuka bw’abakiliya ku kirango;

•         Guteza imbere isura y’ikigo nk’ikita ku bakiliya kandi gikoresha ikoranabuhanga;

•         Gufasha mu kubona no kugumana abakiliya bashya.

Bityo, Sponsored Data ntigarukira ku gukemura ikibazo cya Interineti gusa, ahubwo ishobora kuba igikoresho cy’ingenzi mu kubona abakiliya, kubagumana no guteza imbere ubucuruzi.

Banki n’ibigo by’imari bishobora kungukira muri 'Sponsored Data'

Mu rwego rw’imari, banki n’ibigo bikoresha ikoranabuhanga mu gutanga serivisi bishobora gukoresha Sponsored Data kugira ngo abakiliya babashe kugera kuri mobile banking n’izindi serivisi z’imari kuri Interineti batagombye kugira bundle.

Ibi bishobora gutuma abakiliya benshi bimukira kuri serivisi za digital banking, bityo bigafasha ibigo by’imari kongera ikoreshwa ry’imiyoboro yabyo yo kuri Internet.

Ku rundi ruhande, bishobora no kugira uruhare mu kongera ubwitabire bwa serivisi z’imari hifashishijwe ikoranabuhanga.

Mu burezi, abanyeshuri bashobora kubona amasomo nta mbogamizi ya Internet

Amashuri, kaminuza n’ibigo bitanga amasomo hifashishijwe Interineti na byo bishobora gukoresha Sponsored Data.

Abanyeshuri n’abarimu bashobora kubona amasomo, ibitabo, inyandiko n’ibindi bikoresho byifashishwa mu myigire, batagombye guhangayikishwa n’uko bafite bundle ihagije.

Ibi bishobora gutuma amashuri akomeza gutanga serivisi zayo mu buryo bworoshye, cyane cyane mu gihe imyigire ikomeje kwifashisha ikoranabuhanga.

Ku bacuruza kuri Internet, ni uburyo bwo kongera amahirwe yo kugurisha

Ubucuruzi bukorera kuri Internet bushobora gukoresha Sponsored Data kugira ngo abakiliya babashe kureba ibicuruzwa, kugereranya ibiciro, kureba amakuru y’ibicuruzwa ndetse no gutanga commande batabanje gutekereza ku kiguzi cya Internet.

Iyo umukiliya ashobora gukomeza kureba ibicuruzwa nta mbogamizi, amahirwe yo kugira ngo arangize igikorwa cyo kugura na yo ariyongera. No mu rwego rw’ubuzima, serivisi zishobora kurushaho kugerwaho

Ibitaro, ibigo by’ubuzima ndetse n’izindi mbuga zitanga amakuru na serivisi z’ubuzima hifashishijwe Interineti na zo zishobora kubyungukiramo.

Abakoresha bashobora kugera ku makuru y’ingenzi, serivisi cyangwa izindi serivisi z’ikigo batikanga ko Internet ishobora kubahenda cyangwa kubashirana.

Serivisi za Leta na zo zishobora kugera ku baturage benshi

Inzego za Leta n’ibindi bigo bitanga serivisi rusange kuri Interineti bishobora gukoresha Sponsored Data kugira ngo abaturage babashe kubona amakuru, kuzuza impapuro no gukoresha serivisi zashyizwe kuri Internet nta mpungenge z’ikiguzi cya data.

Ibi bishobora gufasha mu kongera ikoreshwa rya serivisi za Leta z’ikoranabuhanga no gutuma abaturage benshi bazigeraho.

Uko MTN Sponsored Data ikora

Uburyo bwo gukoresha Sponsored Data bworoshye. Ikigo gikorana na MTN Rwanda kigahitamo urubuga, porogaramu cyangwa platform cyifuza ko abakiliya bacyo babasha gukoresha nta kiguzi cya data.

MTN Rwanda n’ikigo bigirana amasezerano agaragaza serivisi zizakorerwaho Sponsored Data ndetse n’igiciro cy’Interineti ikigo kizajya cyishyura.

Iyo serivisi imaze gushyirwaho:

•         Umukiliya ashobora gukoresha serivisi yemewe nta bundle ya Interineti afite;

•         Nta airtime asabwa kugira ngo agere kuri iyo serivisi;

•         Access iba ako kanya kandi mu buryo bworoshye;

•         Ikigo kiba cyishyuye ikiguzi cya data abakiliya bakoresheje kuri serivisi zemewe.

Ikigo kandi gishobora kubona usage insights, akaba ari amakuru agifasha gusobanukirwa uko abakiliya bakoresha platform yacyo, umubare w’abayigeraho ndetse n’imikorere ya serivisi zacyo.

Gukuraho ikiguzi cya Interineti bishobora guhindura ubunararibonye bw’umukiliya

Ibigo byinshi bishora amafaranga mu kwamamaza porogaramu n’imbuga zabyo, bigakurura abantu kuzisura no gukoresha serivisi zitandukanye.

Ariko iyo umukiliya ageze kuri platform agahagarara kubera ko nta bundle afite, amafaranga yashowe mu kumugeraho ashobora kutabyara umusaruro wari witezwe. Sponsored Data itanga uburyo bwo gukuraho iyo mbogamizi.

Ikigo kiba kitakiri kubwira umukiliya ngo “banza ugure Internet kugira ngo ukoreshe serivisi yacu,” ahubwo kiba cyamworohereje kuyigeraho no kuyikoresha.

Ibi bishobora gutuma umukiliya amara igihe kinini kuri platform, akareba serivisi nyinshi, agakora transactions nyinshi ndetse akagira n’amahirwe menshi yo kugaruka.

Ni igisubizo kigenewe ubucuruzi butandukanye

Nubwo inzego z’ubucuruzi zitandukanye zishobora kuba zifite ibibazo bitandukanye mu gukoresha ikoranabuhanga, ikibazo cyo gutuma abakiliya bagera kuri serivisi ni rusange.

Banki ishobora gushaka kongera ikoreshwa rya mobile banking, ishuri rigashaka gutuma abanyeshuri bagera ku masomo, umucuruzi agashaka ko abakiliya be bagura kuri Internet, ibitaro bigashaka ko abarwayi bagera ku makuru y’ubuzima, mu gihe Leta ishaka ko abaturage benshi bakoresha serivisi zayo zo kuri Internet.

Muri ibi byose, Sponsored Data ishobora gufasha gukuraho ikiguzi cya data nk’imbogamizi hagati y’umukiliya na serivisi akeneye.

MTN Sponsored Data, intambwe igana ku bucuruzi bworohereza umukiliya

Mu isoko rihiganwa cyane, ubunararibonye umukiliya ahabwa bushobora kugira uruhare runini mu gutuma ahitamo ikigo runaka cyangwa akagumana na cyo.

Kugira ngo ikigo gikure, ntibihagije gusa kugira serivisi nziza. Ni ngombwa no gutuma umukiliya abasha kuzigeraho mu buryo bworoshye.

MTN Rwanda ivuga ko Sponsored Data ari uburyo ibigo bishobora gukoresha kugira ngo serivisi zabyo za digital zirusheho kugerwaho, mu gihe bikomeza kongera imikoranire n’abakiliya no guteza imbere ubucuruzi.

Ni uburyo budatanga Interineti ku buntu gusa, ahubwo bushobora gufasha ibigo kongera traffic, engagement, transactions, customer retention n’ubudahemuka bw’abakiliya, mu gihe bigira uruhare mu gutuma serivisi za digital zirushaho kugera kuri benshi mu Rwanda.

Wifuza gutuma abakiliya bawe bagera kuri serivisi zawe nta mbogamizi ya data?

Ibigo byifuza kumenya byinshi kuri MTN Sponsored Data Solution bishobora kuvugana na MTN Rwanda Enterprise Business kuri sales.rw@mtn.com kugira ngo bihabwe amakuru arambuye ku buryo serivisi ishobora gukoreshwa ku mbuga, porogaramu cyangwa izindi platform zabyo.