On Sunday, at Nzove, Real Madrid and FC Barcelona fans in Rwanda—well-known for their interactions on the X platform—gathered for a friendly match supported by SKOL. FC Barcelona fans emerged victorious, defeating Real Madrid fans 4-3. After the game, influential personalities from the X platform shared valuable insights with InyaRwanda.
Tuyisenge Evariste’s Unique Path on X
Tuyisenge Evariste, popularly known as "Ntama w'Imana" on X, shared the story behind his nickname. Deriving inspiration from his upbringing in the Catholic Church, where he served as an altar boy, his identity is deeply rooted in spiritual hymns sung by his mother. He explained, "I chose the nickname 'Ntama w’Imana' because I am Catholic. I grew up practicing my faith, serving as an altar boy, and listening to my mother’s hymns about the Lamb of God. It’s a joyful and distinctive name compared to those who opt for unfavorable nicknames."
Evariste revealed that his follower base grew thanks to his ability to balance humor with inspirational messages inspired by the Bible. This approach, coupled with discussions on trending topics, set his content apart.
Highlighting the monetization potential on social media, he stated, "Using platforms like X strategically can sustain you financially. Many individuals and businesses seek advertising opportunities, and even I earn money through it. Social media also plays a key role in countering disinformation, contributing to national progress."
Gatabazi Ismael’s Transformation Through X
Known as "Umperuka Cyera," Gatabazi Ismael explained his nickname’s origin: "I named myself 'Umperuka Cyera' after reflecting on the transformation I’ve undergone in life—the contrast between my past and present inspired the name."
To gain followers, Gatabazi focused on publishing meaningful and innovative content while avoiding posts that could tarnish his reputation. "Social media can sustain you, given many rely entirely on it for their income. With creative and engaging posts, careers can thrive," he shared.
Both Gatabazi and Evariste emphasized that the type of content shared plays a critical role in attracting followers and driving engagement.
Shyaka Noella: Insights From a Prolific Influencer
Shyaka Noella, one of X's most-followed Rwanda-based influencers with over 43,000 followers, talked about leveraging social media for both information and career opportunities. She explained, "The primary benefit of social media is access to information. Platforms like X provide news updates and open doors for job opportunities."
She also cautioned users about the risks of misuse, stating, "Social media can support your livelihood if used responsibly. Poor choices online can lead to legal troubles. Many individuals have faced consequences for misusing these platforms. It’s important to focus on productive activities that generate benefits instead of legal dilemmas."
Shyaka touched upon the remarkable growth in social media usage in Rwanda, owing to recognition from institutions and businesses. "Both government and private organizations now acknowledge the value of social media, increasing user engagement. Previously dominated by radio or TV advertising, platforms like X now enjoy the same level of trust."
In a closing remark, she encouraged women to explore beyond merely posting photos online, advising them to uncover avenues on social media that can translate into financial gains. "Utilize these platforms for growth and profitability rather than limiting their potential."