This marks Bwiza's first
formal partnership with MTN, despite her previous appearances at their events.
In February 2024, she met with Chantal Kagame, CEO of Mobile Money Rwanda Ltd,
alongside artist Chriss Eazy on Valentine's Day.
MTN officially welcomed
Bwiza on July 31, 2024, with a social media announcement and a video featuring
actor Niyitegeka Gratien, aka Papa Sava. Bwiza expressed her excitement,
stating, "I'm ready! I'm now part of the MTN family."
Bwiza's manager,
Uhujimfura Claude, confirmed the one-year agreement with MTN, with a
possibility of extension. This collaboration showcases Bwiza's rising influence
and MTN's commitment to engaging young, vibrant talents in their marketing
efforts.
Bwiza welcomed by 'Papa
Sava' as MTN's new Brand Ambassador