This impactful campaign called 'Wirebera,' showcased a variety of activities and was spearheaded by Food for the Hungry Rwanda in partnership with Rwanda's Ministry of Health (MINISANTE) and Ministry of Education (MINEDUC).
Through the campaign, households with children struggling with learning difficulties were visited, alongside families in rural sectors such as Mwendo (Ruhango), Bwira (Ngororero), Gashari, Ruganda, Murundi (Karongi), and Gatunda (Nyagatare).
This initiative provided an open forum for parents to discuss issues affecting children’s education and brainstorm actionable solutions. A long-term support framework was also established to assist the affected families beyond the campaign.
Community councils played a pivotal role in communicating vital messages to parents, emphasizing their responsibilities in nurturing quality education.
Parents who demonstrated exceptional efforts toward their children’s education were celebrated publicly with awards as a form of encouragement and recognition.
Key challenges identified during the campaign included family conflicts, poverty, teenage pregnancies, and a lack of awareness among parents about their role in supporting quality education. These factors often lead to children dropping out of school or underperforming academically.
Ngoga Eugene Fixer, an official from MINEDUC/REB, stated: “Learning starts at home! When there is strong collaboration between family and school, a child's success is inevitable.”
The Vice Mayor of Social Affairs in Nyagatare District emphasized: “Quality education requires collective effort. It's not just the responsibility of the government, schools, or partners—it demands everyone’s involvement.”
The FH Rwanda Director stressed the importance of strong collaboration among different sectors and families to minimize issues such as absenteeism, school dropouts, and poor learning outcomes.
To capture attention and engage audiences, the campaign delivered its message creatively, including an educational theatrical performance by Zacu Entertainment. Well-known personalities like Papa Sava, Marigarita, Madederi, Digidigi, and Neza were featured in these presentations.
Papa Sava and Marigarita were seen driving awareness during the ‘Wirebera’ campaign by interacting closely with community members.
Parents were educated on their significant role in shaping their children’s learning journeys.
Parents voiced their concerns, identifying key barriers that drive children out of the education system.
Participants ended the campaign with celebratory dances, reflecting on the inspiring messages and collaborative efforts made throughout the day.