For the first time, the young artist Vex Prince will take part in one of Africa’s most prestigious cultural gatherings, marking a significant milestone not only in his career but also for Rwanda’s music industry.
Held in Abidjan, Côte d’Ivoire, MASA Africa [Marché des Arts du Spectacle d’Abidjan] brings together artists from across the world—including musicians, dancers, and theatre performers—offering a powerful platform to showcase talent, build networks, and promote African culture internationally.
For the 2026 edition, artists were selected by the MASA committee based on strict criteria, including the quality of their work, professionalism, and their potential as promising artists. Among the selected talents is Rwandan artist Vex Prince, who will be participating in MASA for the very first time.
Vex Prince is one of Rwanda’s fast-rising artists, steadily gaining recognition both locally and across East Africa. His selection for MASA 2026 is a strong sign that his talent is now being acknowledged on an international level.
He was chosen by the MASA committee based on the quality of his artistic work, his professionalism, and his profile as a promising and emerging artist. At MASA 2026, Vex Prince will represent Rwanda and the East African region, marking a proud moment for the country’s music industry.
Vex Prince is scheduled to perform twice during the festival. His first performance will take place at YELAM'S on Thursday, April 16, 2026, from 20:30 to 21:30. His second performance will be held at Palais de la Culture – Salle Lougah François, a 1,500-seat venue, on Friday, April 17, 2026, from 20:30 to 21:30.
Vex Prince’s participation in MASA Africa is not only a personal achievement, but also a significant milestone for Rwandan music as a whole. It represents an opportunity to showcase Rwandan culture on an international stage, greater visibility for local artists in the global market, and new doors for collaborations and growth in the entertainment industry.
MASA Africa 2026 will be a defining moment for Vex Prince to present his talent to a global audience. His selection reflects the growing strength and potential of Rwandan music on the international scene. Music lovers and supporters are encouraged to rally behind him as he proudly represents Rwanda on one of Africa’s biggest cultural platforms.
MASA Africa is one of the most prestigious performing arts markets and festivals on the African continent
Vex Prince to Represent Rwanda and East Africa for the First Time
WATCH "MONEY" BY VEX PRINCE