This highly anticipated event is scheduled for October 18, 2025, at the renowned Zaria Court International Center in Kigali—a venue celebrated for its focus on entertainment, sports, and tourism. It promises to be more than just a concert, as doors will open at 2:00 PM to welcome attendees for a day packed with exciting activities, culminating in electrifying performances by top regional artists.
Music enthusiasts will be treated to performances by some of the most beloved Rwandan and regional stars, including Bruce Melodie, Kivumbi King, Mike Kayihura, and Kenyan artist Bien-Aimé Baraza.
Lieke Bouwhuis, the Marketing Director at BRALIRWA, shared her excitement about the upcoming Friends of Amstel event.
“Friends of Amstel is about creating moments that connect people, and this year, we’re thrilled to host it at Zaria Court—a vibrant new venue in Kigali that embodies joy and togetherness. With exceptional organization and a fresh experience, this edition is set to be truly unforgettable,” she said.
The concert will feature flexible ticket options to accommodate groups of varying sizes, ranging from individual attendees to pairs, groups of four, or groups of six. Organized in collaboration with the iconic Amstel beer brand, Friends of Amstel aims to go beyond music, fostering community and camaraderie among its participants.
Bruce Melodie is set to deliver an unforgettable performance at the Friends of Amstel concert.
Mike Kayihura will charm attendees with his talent during Friends of Amstel's celebration.
Kivumbi King promises moments of sheer joy and entertainment at Friends of Amstel.
Bien-Aimé Baraza from Kenya will captivate audiences at this exhilarating event powered by Amstel.