The "Rwanda in Your Lens" photography contest officially kicked off on May 30, 2025, concluding its first phase on June 22, 2025. On June 24, nine finalists were announced, selected from Instagram and TikTok posts showcasing the breathtaking beauty of Rwanda. Finalists stood out for their creative visuals, high-quality content, and audience engagement that highlighted the country’s natural charm.
Instagram winners included @_shutter.click, @iradukunda_daniel, @luckyfilmz, @samil_lah, @sa_mi_yah, and @olivesights, while TikTok celebrated successes from @n.eduige, @on1y.pixels, @nix_clicks, and @faustinnk8.
On June 28, the finalists embarked on an exciting trip to Akagera National Park, a collaboration between TECNO Mobile Rwanda and RDB’s "Tembera u Rwanda" initiative. Armed with TECNO CAMON 40 smartphones, they captured stunning photographs and videos that are now featured across TECNO’s platforms, where public voting is ongoing until July 13, 2025. The winners will be announced on July 15.
Grand prizes await the top three contestants: 1 million Rwandan Francs, a state-of-the-art TECNO CAMON 40 smartphone, a trip to Nyungwe National Park, and exclusive collaboration opportunities with TECNO.
As the competition heats up, finalists are preparing to visit Nyungwe National Park on July 20, 2025. TECNO encourages everyone to stay connected to their social media accounts for contest updates, finalist profiles, and more exciting prizes yet to be revealed.
The "Rwanda in Your Lens" initiative focuses on showcasing Rwanda’s beauty while promoting tourism and national pride through photography and video. The contest motivates Rwandans to contribute actively to global representation of their country’s allure, fostering creativity and ownership through digital platforms.
TECNO Mobile Rwanda, in partnership with Visit Rwanda, invites all Rwandans—photographers, social media enthusiasts, or those passionate about storytelling—to participate. The simple entry process involves capturing Rwanda’s captivating landscapes, wildlife, cultural landmarks, or historical treasures, then sharing them on platforms like Instagram and TikTok using hashtags like #rwandainyourlens and #shotoncamon40. Don’t forget to tag TECNO Mobile Rwanda (@tecnomobilerw on Instagram and @tecnorwanda on TikTok) and Visit Rwanda (@visitrwanda_now and @visitrwanda on TikTok).
TECNO emphasizes: "Present Rwanda’s wonders through your lens. Share your visual stories on Instagram and TikTok, follow TECNO Mobile Rwanda, and engage with your audience to amplify the country’s beauty. Every post matters!"
The competition’s primary goal is to inspire young creatives to recognize their vital role in enhancing Rwanda’s global visibility through technology, art, and tourism. Participants ultimately serve as ambassadors for Rwanda, bringing its breathtaking scenery and cultural narrative to life.
TECNO Mobile Rwanda stated, "Our key intention behind launching this contest is to pave the way for tourism growth while showcasing the innovative features of TECNO CAMON 40 smartphones."
Rwandan celebrities like The Ben (Mugisha Benjamin), DJ Sonia (Sonia Kayitesi), Lucky Nzeyimana of RBA, and Miss Cadette (Umukundwa Clemence) are rallying public participation in the contest, urging citizens to seize this golden opportunity for accolades, prizes, and national engagement.
The contest isn’t new—its 2023 edition awarded participants with trips to Rwanda’s national parks, TECNO CAMON 20 smartphones, and 1 million Rwandan Francs in cash. This year promises even greater rewards and recognition for sharing Rwanda’s beauty with the world.
The "Rwanda in Your Lens" contest offers a once-in-a-lifetime chance to celebrate and preserve the nation’s wonders. Whether you’re a seasoned photographer, an intrepid traveler, or simply armed with a smartphone, embrace this opportunity to shine!
Capture your vision of Rwanda, share its magnificence, and stand a chance to become the next millionaire. Stay tuned by following TECNO Mobile Rwanda’s platforms for more updates on the contest.
Don’t miss your chance to vote for the finalists via TECNO’s social accounts and shared contest links:
1. @_shutter.click: TikTok, Instagram
2. @iradukunda_daniel: Instagram, TikTok
3. @luckyfilmz: TikTok, Instagram
4. @samil_lah: Instagram, TikTok
5. @sa_mi_yah: TikTok, Instagram
6. @olivesights: TikTok, Instagram
7. @on1y.pixels: Instagram, TikTok
8. @nix_clicks: TikTok, Instagram
9. @faustinnk8: Instagram, TikTok
The beautiful shots captured during their expedition show the contestants’ skill as they compete for the final prizes.
