Ariel Wayz has achieved a historic milestone by officially signing a partnership deal with Universal Music Group (UMG), a process that involved meticulous negotiations and planning over the span of a year. Her manager, Eloi Mugabe, shared with InyaRwanda that this achievement holds immense importance, as it not only propels Wayz’s music to international heights but also shines a spotlight on Rwanda within the African and global music scene.
UMG’s Presence in Africa: Connecting Through Kenya
Universal Music Group, renowned for its expansive influence, has a notable presence across Africa, with a key regional office situated in Nairobi, Kenya. Eloi Mugabe revealed that initial discussions with UMG were facilitated by a member of Ariel Wayz's team based in Kenya, who successfully linked them with UMG’s top management.
He remarked, “The talks began as we worked on her album ‘Here to Stay’. It was an exhaustive process requiring professionalism and due diligence. Agreements of this magnitude demand expertise from seasoned advisers and legal teams.”
Although specific details regarding the contract terms and duration remain undisclosed, the partnership grants UMG authority over Ariel Wayz’s music activities, encompassing collaborations with acclaimed Nigerian music producers and the arrangement of international concerts.
Universal Music Group: The Global Music Powerhouse
Universal Music Group stands as one of the top three global music companies, alongside Sony Music Entertainment and Warner Music Group. The company traces its roots to France as PolyGram before evolving under the stewardship of Vivendi and influential music investors.
Headquartered in Santa Monica, California, USA, UMG was formed in the 1990s and rapidly emerged as a dominant force in the music industry.
Its prestigious artist lineup includes world-famous names such as Taylor Swift, Drake, Ariana Grande, The Weeknd, Burna Boy, Tems, and Post Malone, among others.
In recent years, UMG has turned its focus to Africa through its Universal Music Africa division, channeling resources into nurturing exceptional talent across countries like Rwanda, Nigeria, Ghana, Kenya, and South Africa.
Ariel Wayz Breaks Boundaries for Rwandan Music
The signing of Ariel Wayz as the first female Rwandan artist to join Universal Music Group signals a defining moment in the country’s music landscape. This monumental achievement paves the way for her music to reach international audiences, offering her the opportunity to collaborate with elite global music producers and showcase her artistry across Africa and worldwide.
Eloi Mugabe affirmed that while they will continue coordinating with her Kigali team, all major operations will transition under UMG’s professional management. He explained, “This is a robust collaboration. It entails planning concerts, producing songs with cutting-edge techniques, and receiving top-tier professional support. We trust this partnership will unlock unprecedented opportunities for Rwandan music.”
This landmark agreement, finalized after a year of negotiations, sets Ariel Wayz on a promising path in her music career. 
Ariel Wayz initiated discussions with UMG while working on her album ‘Here to Stay’. 
Manager Eloi Mugabe highlighted that a key focus of the deal is the planning and execution of international concerts, providing Ariel Wayz with an extraordinary platform to showcase her talent globally.