Upon landing at Kigali International Airport in Kanombe, Adesope received a warm reception from Kenny Mugarura, the CEO of 1:55 AM Ltd. This prominent company, known for working with Bruce Melodie, is at the forefront of producing and distributing the highly anticipated song "Pom Pom."
Adesope expressed his commitment to ensuring "Pom Pom" gains global visibility through platforms such as radio, television, and music streaming services. His focus is particularly on the UK market, where he has built a strong reputation.
He remarked, "I am ready to lend my voice to this project and take it far. I think it’s a great song, featuring top artists, and I am confident it will achieve significant success."
Adesope reiterated his dedication to promoting Afrobeat music, emphasizing its increasing influence across major markets like America and Europe. He elaborated, "Afrobeats is gaining recognition, but it still requires more effort, collaboration, and investment in the arts."
While acknowledging the achievements of African artists, he called for stronger partnerships between creators, journalists, and investors to further propel the industry forward.
Adesope highlighted his role in Afrobeat’s global ascent through collaborations with internationally acclaimed artists such as Wizkid, Burna Boy, Davido, and Asake. He attributed his success to trust and professional synergies developed over the years.
He shared that his introduction to Bruce Melodie came through a DJ at The Bet London 103.6 FM who specialized in African music curation. Adesope noted, "When I started working with him remotely, I chose to continue supporting him long before we met face-to-face. He’s one of the artists committed to advancing their music while carrying the flag of their nation in their hearts, and he makes great music."
Adesope recalled his first in-person meeting with Bruce Melodie at the Trace Awards in Zanzibar, Tanzania. Their conversation during the event laid the groundwork for their collaborative effort on the song "Pom Pom."
He revealed plans to amplify the song’s presence on iconic UK music charts and other international streaming platforms.
Adesope discussed "Pom Pom" as a centerpiece in his upcoming projects, pledging to promote it extensively through discussions on major UK radio and TV stations where he holds a respected position as a podcaster and media influencer.
He stated, "It’s a great song, packed with energy and featuring artists who have made significant strides. I want to bring it everywhere audiences can hear it."
Adesope commended Rwanda’s cultural ambitions, spotlighting campaigns such as "Visit Rwanda" that focus on showcasing the nation’s rich music and heritage to global audiences.
Speaking on his maiden visit to Rwanda, Adesope revealed aspirations to interact with Rwandan music stakeholders to strategize on enhancing the nation’s global music presence.
As the host of "The Afrobeats Podcast," a top-rated platform for African music discussions, Adesope praised Rwandans involved in podcasting within the music industry and encouraged them to persevere despite hurdles.
Adesope’s Kigali journey underlines the vast potential of Rwanda’s music industry, especially when collaborating with international media and cultural influencers.
Kenny Mugarura, CEO of 1:55 AM, welcomes Adesope at Kigali International Airport.
Adesope mentioned that his visit to Kigali aims to foster collaboration with 1:55 AM Ltd.
Adesope spoke to the media about his dedication to journalism spanning over 20 years, emphasizing how he leveraged constructive criticism for growth.
Adesope expressed confidence in Africa’s music gaining global recognition.
Kenny Mugarura leads partnerships for Bruce Melodie’s "Pom Pom" featuring Joel Brown and Diamond.
Adesope arrived in Kigali wearing a shirt bearing "Bien-Aime Baraza’s" name, highlighting their strong friendship.
Adesope encouraged podcasters to maintain persistence in their craft, emphasizing that consistency leads to success.