“Inshallah” was released on August 15, 2026, and received a strong response from music fans from the first day. Within its first 48 hours, the song’s music video had surpassed 1.1 million views on YouTube.
The achievement saw The Ben overtake a milestone previously held by Meddy through his hit song “My Vow,” which had been the fastest single by a Rwandan artist to reach one million YouTube views in two days.
Meddy set the benchmark in 2021 when “My Vow” reached one million views within just 48 hours of its release, marking a major moment for Rwandan music on YouTube.
The song continued to attract massive attention in the days that followed, surpassing two million views within five daysand becoming one of the most successful Rwandan singles on the platform.
By the end of November 2021, “My Vow” had also become the first solo song by a Rwandan artist to reach 10 million YouTube views in a short period, further establishing it as a major benchmark for the country’s music industry.
Today, the “My Vow” music video has surpassed 58 million views on Meddy’s official YouTube channel, highlighting the song’s lasting impact on his career and Rwandan music.
After five years of Meddy holding the record, The Ben has now raised the bar with “Inshallah,” which surpassed 1.1 million views in its first two days, exceeding the milestone previously achieved by “My Vow” within the same period.
The achievement not only demonstrates the strong reception of The Ben’s latest release but also sets a new benchmark for how quickly a solo Rwandan artist’s song can attract an audience on YouTube.
It is a significant moment for Rwanda’s music industry, particularly at a time when YouTube and other digital platforms have become important indicators of how music is performing both locally and internationally.
Beyond its impressive numbers, “Inshallah” is built around a message of love and commitment.
In the song, The Ben portrays a man deeply in love and longing for the woman he loves. He expresses his feelings while promising that one day he will put a ring on her finger.
The song presents a picture of committed love, with The Ben expressing his desire to build a future with the woman he loves and assuring her that his feelings are genuine and long-lasting.
The theme is consistent with one of the central subjects that has defined much of The Ben’s music over the years, with love featuring prominently in many of his songs.
On the production side, “Inshallah” was produced by MadeBeat, one of Rwanda’s established music producers.
The music video was directed by Julien Bmjizzo, in collaboration with Bright Ngabo, and follows a romantic visual concept.
The video also features several dancers and public figures, including MadeBeat, adding more energy and character to the production.
Reaching more than 1.1 million views in only two days further demonstrates The Ben’s continued influence and popularity among Rwandan music fans both at home and abroad.
The Ben has remained one of Rwanda’s most prominent artists for years, building a strong fan base in Rwanda and across the diaspora.
The rapid performance of “Inshallah” comes as Rwanda’s music industry continues to expand, with YouTube and other digital platforms playing an increasingly important role in promoting artists and measuring the reach of their music.
With Meddy’s “My Vow” having held the one-million-views-in-two-days record for five years, The Ben has now taken over the milestone with “Inshallah.”
However, the journey of “Inshallah” is far from over. Surpassing 1.1 million views within its first 48 hours gives the song significant momentum, and its performance could continue to grow in the coming weeks and months, potentially leading to even more milestones on YouTube.
The achievement also adds another chapter to the friendly competition among Rwanda’s biggest music stars, particularly between established artists who have spent years building their careers and a new generation determined to push Rwandan music to even greater heights.
WATCH THE BEN'S NEW HIT "INSHALLAH"